Project Description

Avio Vineyards, Sutter Creek California

Avio Vineyards was our first client when we began our consulting business. Iʻll admit that in those early days, we worked for wine – and enjoyed it! Over time, that changed, and Avio became a valued client. I thank them for the opportunity to learn on the job. We worked with Avio in the following capacities

  • Website administration
  • e-Commerce
  • Event planning and promotion
  • Email Marketing (Constant Contact, Vertical Response, iContact)
  • Social Media administration (Facebook, Twitter, Hoot Suite, Pinterest, YouTube, BigTent)
  • Video Production
  • Tasting room management

As the relationship progressed, our primary focus became email marketing and community PR. We produced a monthly newsletter highlighting events and specials. We created custom graphics for the mailings, which were also circulated to the local press and PR outlets. The tasting room staff uses a Bigtent group calendar which we implemented. Two videos were produced for the winery: