Spirit Sox USA is a woman owned business developed to offer a fun and simple way to do fundraising. Their product is high quality sports socks customized for a team, school, alumni group or any group who think they’d like to raise money by selling unique socks.
The owner had never started a business before, and I was able to provide guidance in many areas, such as website usability, trending development styles, basic marketing, and Photoshop coaching. We looked at integrated e-Commerce using WooCommerce, but decided that while the business is getting up and running, the complexity of managing an online store was more than she needed. We opted for a simple form, and one-on-one communications between business owner and customers. It will be easy enough to upgrade the site to include e-Commerce when she’s ready to take that step.