Search Engine Optimization (SEO)
While SEO may be a commonly used acronym, many of my small business clients don’t know what it means, or why they might need it. One of the more challenging conversations I have with clients is on this topic. I need to be able to describe it in every day language, and even then it’s sometimes hard for them to hear because they are convinced that it will be too difficult for them to understand. My goal is to try to open their minds beyond their fear of computers and technology. By the way, I have these same types of discussions when we talk about domains, web hosting and email accounts. This stuff is a foreign language to many small business owners.
SEO can be very expensive to pursue, or relatively inexpensive. I have managed Google Adwords accounts, and watched clients spend hundreds, if not thousands, of dollars every month. If you can afford Adwords, it’s a great system. You benefit from the ads, which are visible at the top and sides of search pages. It also typically brings your site closer to the top of the search results page, as well. But – if your budget isn’t ready for that type of expense, there are other ways to work of getting your site near the top of the list for little to no money. No matter which route you go, though, you do have to spend time working at SEO – lots of time!
The most important thing to remember is to write your content that will register with the search engines. This starts with understanding your company and customer goals. From there you can develop keywords that will match the words and phrases that potential site visitors will search for. Remember that their search queries may not be anything like the queries you would think of. If this sounds difficult, it is. That’s why you pay Google so much for those ads they display. They have tools that help you search for the queries and keywords that customers are using to find businesses like yours.
If you’re interested in improving the SEO on your WordPress site, contact us and we’ll be happy to chat with you.